Develop an MLM Marketing Plan

Most people that start a venture in network marketing do not succeed. I am not trying to start off with bad news it is just a fact of the business. I personally believe that one of the main reasons that most people fail is that they never took the time to develop an MLM marketing plan. This is actually true of just about all business models.

I know that most new recruits are told to make that first list quickly and introduce everyone you know to the opportunity. This is the basic old school marketing plan for MLM and it is no longer practical. The problem is this sets the new recruits up to be rejected by people they actually care about, and continuous rejection usually results in the newbie quitting before they ever got very deep into the business.

Okay, now for the good news. Thanks to the internet, everyone now has access to the global economy. Also through the use of lead generation pages, niche websites, social networking, video marketing, and much more, it is actually relatively easy to introduce your opportunity to the global market and have those that are interested contact you. Yes, people interested in the opportunity actually contact you. This is called warm prospecting or warm recruiting because those that contact you are already interested you just have to close the deal and help them get started.

Now for the good stuff. I am going to tell you how to set up a modern MLM marketing plan that actually works for you 24 hours a day 7 days a week.

The first thing is to find a high quality network marketed product or service that you can be passionate about. Being passionate about it makes it much easier to stick with long enough to really learn about it and see the benefits. Your passion will be felt by those you talk to about your opportunity. Personally I am passionate about health and nutrition. That is why I market what I consider to be the highest quality nutritional products available.

Next determine who your market really is. You may end up having two market demographics: one for the product and one for the opportunity. Develop a market plan for each demographic. Not everyone is an entrepreneur but they may still be interested in the product. This is why quality is key. The product has to be able to stand on its own without the opportunity. Not everyone is going to be interested in the product. Try to narrow down the demographics of those that would be interested so that you can communicate more receptively with your market.

Finally, get online. This is the most essential part of the MLM marketing plan. There are just so many ways to get a product and opportunity in front of thousands of people and create interest. The key here is to use a website or lead capture page to funnel traffic to using multiple marketing channels. This website or lead capture page needs to provide enough information to get the prospect interested enough to fill out a contact form or call you.

The multiple marketing channels that I am talking about are article marketing, forum marketing, pay per click marketing, social network marketing, business card marketing, blogs and video marketing.

Determine the following and hold yourself accountable:

  • How many articles you are going to write each week?
  • How often you are going to update your social networking fan page?
  • How many posts will you blog each week?
  • How many business cards will you give out each day?
  • How many instructional videos will you create each month?

Now that the marketing side of the plan is established decide how you are going to fallow up with leads. What information will you be providing on the fist contact? How long will you wait for the second contact and close? What do you need from the prospect to get them started? Are they interested in being a customer or team member?

You get the point. When a warm prospect contacts you, know ahead of time what you are going to do. It may take some time and a little trial and error to really get this part down but the idea is to have a plan. It is okay to modify that plan when need be but it is much easier to take action when you have a plan to stick to.

Here is the most important thing. Once you have created your plan, share it with everyone in your network. The only way to become successful in network marketing is to help others become successful.

It is easy to see how important it is to have a plan. Always remember… Those that do not have a plan, plan to fail.