What Is a Marketing Communications Agency?

Perhaps you have heard the old saying “build a better mousetrap and they will come?” What this essentially means, is that if you have a product or service that is in fact an improvement on what is available, that clients, or customers will simply find you.

Well that was then and this is now and while it is true that the Internet now holds literally millions, if not billions of potential customers, or clients, it also holds new equally incredible numbers of competitors.

So now no matter how commercially viable whatever it is that you are selling, the trick is getting your voice heard in such a vast crowd of others who are doing the same thing that you are; trying to attract attention to them on the Internet.

Now in the early days of the Internet there was always spamming. That was that you could pay a service to simply create a clever advertising promotional page and then mass email it. Now you can’t do that anymore though, and in fact they put people in prison for it.

So now you instead go to a marketing communications agency where experts in Internet promotions who have spent years studying what is in fact both art and a science help you to get your name, and, or product in front of people noses. So how do they do it?

A lot of what they do centres around search engine optimization, or what you may have heard being referred to as SEO. It’s the means by which your site or promotional information products contained in your site are moved as close to page one in the search engines.

As an example, if your company was named “Acme Vacuum Cleaner Co.” when folks typed “vacuum cleaners” into their computers search engine bar, you would want your company’s site to be on the first page of the thousands that will pop up on their screen.

Sounds pretty basic doesn’t it? Well it isn’t because it turns out that there may be hundreds of different search engine keywords that people type in that if mined properly can lead to sales. Words like dust removal, dust allergies, carpet cleaning, house cleaning, floor cleaning, etc, etc, etc.

So one of the first tasks is to identify all the various keywords that can be connected to your product or service then do some market research to determine each ones viability. As an example one might assume that something like “floor cleaning” might be red hot for a company like Acme Vacuum Cleaner Co.?

It’s a common mistake that all too many novices make because the level of competition has to be weighed against your budget resources. What this means is that for the money that you have to spend, there may be more obscure keywords that in the end will turn out to be far more lucrative.

Corporate Gifting – The Effective Marketing Communication Tool!

Corporate gifts are an important marketing communication tool. In a corporate environment, giving a gift can be a double-edge sword. If used in the right manner, they can provide the company with a valuable means for strengthening relationships with its key customers and employees. It can help build goodwill, foster new relationships and promote the company’s business. A well timed and appropriate gift is the best way of conveying the important message that a relationship matters.

Giving a gift is a complicated thing and in itself is a form of art. Gifts and incentives are generally perceived as sales promotional tools. However a gift should still be used as an integral part of the marketing communication to ‘complement and support other promotional activities. Verbal communication is often forgotten but gifts with your company’s logo on them form a reminder. They may help shift a business decision in your favor. Companies are now increasingly becoming aware of the importance of developing and maintaining long-term relationships with their customers. Corporate gifts can provide the right amount of motivation to your customers.

A corporate gift can range from anything from as humble as a stationary to as elaborate as an all inclusive Hawaiian holiday for two. The type of gifts to be given is limited only by the imagination. A gift is more of a corporate gesture in recognition of business conducted or as a way of business to business promotion. Give-aways are the first category. These are mostly low value, high volume items that are used mainly to promote a company’s name. The second category of gifts is the standard gifts. These are most suited for occasions of gift giving and cover a range of prices. They achieve a higher perceived value and are presented in a personal manner. The final category is the luxury gifts. They are high value, low volume items that address an individual and carry prestige often based on strong brands.

In the past, the main and only focus of corporate gifting was on sales promotion. In the last few years, there has been rapid growth with regards to corporate gifting. It is very difficult to quantify the corporate industry as many organizations do not have a budget specifically allocated to such promotional activity. However, the increase in corporate gifting market share is definitive.

Corporate Gifting, the perfect marketing tool is here to stay. Its use helps break the restrictions imposed by corporate dealings and contributes to building effective relationships. Make corporate gifting as an integral part of your organization’s marketing strategy and see the difference it makes to your business.

Marketing Communications – How to Improve Your Work Place Communications

If you spend so much time and energy posting ads online and in sending promotional email to your potential clients but not getting the results you desire, it’s high time that you improve your marketing communications to make them more effective. Here’s what you need to do:

1. Know your audience. It’s important that you know these people very well before you even think about sending them emails. You need to know their level of comprehension, the language that they are using, and the elements that can push their emotional hot buttons.

2. Goal setting. Know your objectives each time you create your marketing communications. This is very important so you can easily figure out the elements and techniques that you need to use in order to make sure that you’ll reach your pre-set goals.

3. Keep it short and simple. Bear in mind that most people these days have short attention span due to their demanding lifestyle. Do them a favor by making it easier for them to understand your marketing messages. You can do this by keeping them short and simple. Your ads must run no more than 50 words and your email should not be longer than 500 words.

4. Make it benefit-driven. Here’s the truth; the only thing that can get your prospects to respond to your marketing messages is by telling them ahead of time the benefits that they can get should they buy your products. So, communicate how your offering can solve their problems and how it can help alleviate their pains. By doing so, you can make your products look more valuable and useful to the eyes of these people.